In chapter five it shows
how many people can be easily be effected by the different types of mass media.
Media has become one of the most pervasive forces in the world today. Whether
inside our homes, on the road, in the mall, or at a physician's office, we are
constantly bombarded with messages and images through different media channels.
From television to radio to the Internet, from Smartphones to iPods to
DVDs in cars, there is really no escaping the reach of this giant. Studies show
that the average household family has at least one television set turned on for
eight hours each day and people also spend more than half their free time
watching TV. Personally I find that drastically high. I also know that not
everyone watches much television while others live for their TVs. Media has a
tighter grip to our lives then we would like to believe. Let’s look at TVs
since we’re on the topic. Presidential races now depend on campaign ads that
are viewed constantly to potential voters. Presidential candidates create ads
to slander other opponents to help get a leg up in the elections.
Television can also have
some negative impact on people. Surveys confirm that three-fourths of Americans
say they have either walked out of a movie or turned off their TVs due to the
violent content. Public concern about violence in the mass media is especially
high when it comes to children. Increased exposure to violent images in the
media is suspected of encouraging violent behaviors among the nation's youth.
This idea has grown in force since the occurrence of multiple school shootings
by adolescents in the past decade or so. There is a study that says two-thirds
of parents are very concerned that their children are exposed to too much media
violence. Another reason media exposure has a negative effect on children is
because it is considered an inactive activity and is believed to replace
physical activity and thus to contribute to the growing obesity problem in the
United States.
As I was reading an article
(that I believe to be true) they bring up that war scenarios tend to popular in
media culture the article states, “Another problem is that real war has almost
become a form of entertainment in the media. We need to make sure our kids and
teens are aware that war is entertainment and that there is no win or lose in
real life, as we can in video games. In real wars, everyone loses.” The media
does not draw a clear picture to what is real and what is Hollywood. Call of
Duty, and American Sniper are the most popular type of movie and video games available
today and are marketed as cool and heroic. In a weird way war has become
popular in media.
The influence of media on
society has been growing fast renewals in the community. "Media influence is related to other aspects such as the nature of a
communicator, the content information from the media itself, as well as
responses from the community". Consciously or unconsciously, people are often
influenced by mass media, such as persuading the media to use a particular
product or good. Television and other mass media enrich our lives with
entertaining and educational programming. The media also increases our exposure
to diverse cultures and provoke discussion of current issues. At the same time,
the power of the media (especially TV) shape how we think remains highly
controversial.
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